0 Replies Latest reply: Jan 19, 2016 9:48 AM by Meaghan Sheehan RSS

    Blue Hill Research: Bridging the Data Preparation Gap: Consumer Product Goods

      Consumer Packaged Goods’ Thirst for Data


      High volumes, thin margins, and saturated markets all create headaches in the consumer packaged goods (CPG) industry. This competitive reality has catalyzed the industry’s early adoption of data and information management technologies over the past two decades.

      The Big Data revolution and a continuous wave of blockchain, machine log, social, mobile, ecommerce, robotics, and sensor innovations are forcing adaptation and evolution in data consumption strategies. Legacy brand recognition and product development based solely on internal data are no longer sustainable strategic efforts to support corporate growth.

      Read more: http://www.datawatch.com/literature/bridging-the-data-preparation-gap-consumer-product-goods/?msrc=community